Job Description
ROLE SUMMARY
The Senior Director US Health Care Provider Consumer Relationship Management (HCP CRM) Strategy is responsible for developing a world class, direct to HCP communication capability. This role will partner with the Sales Reps to develop HPC journey-based CRM strategies that supplement CFCs with targeted communications to meet business objectives.
ROLE RESPONSIBILITIES
- Create, optimize, and personalize HCP journeys, Rep Triggered Communications, and product launch campaigns across HCP touchpoints.
- Define HCP CRM best practices and socialize within the marketing organization, CFC organization and beyond.
- Optimize the CRM plan to manage Pfizer interactions with HCP consumers across touchpoints, including campaigns, journey and cross-channel orchestration, personalization and decisioning.
- Define necessary data attributes and audiences for the HCP CRM strategy and partner cross functionally to implement and leverage the data attributes.
- Collaborate closely with stakeholders within the Chief Marketing Office (CM)O organization and other organizations within Pfizer, including:
- Partner with the sales rep team to ensure alignment with contact, meeting, and sales strategy.
- Partner with Applied Intelligence & Insight to define the modeling and audience strategy to optimize reporting, performance analytics, and precision marketing
- Partner with Digital to ensure alignment of CRM approach with broader data strategy and consumer experience.
- Partner with Commercial Go to Market Strategy & Innovation to develop new CRM strategies or tools to engage consumers
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
BASIC QUALIFICATIONS
- Bachelor's degree in related field with 15+ years of experience
- Experience with navigating large matrixed companies and governance
- Experience partnering with Sales Teams
- Experience executing HCP CRM campaigns including journeys, batch campaigns, triggered communications, and new product introductions.
- Experience testing and optimizing campaigns over time to maximize response rates and return on investment
- Experience with partnering closely with Legal and Compliance to execute campaigns within guidelines
- Exceptional interpersonal skills and mastery of working in a matrix environment
- Self-motivated with demonstrated ability to execute with speed and high quality
- Demonstrated business acumen, strong analytical skills and strategic mindset
- Track record of strong networking and working collaboratively across functions and geographies
- Role model for the Pfizer Values (Courage, Excellence, Equity and Joy)
- Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
- Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
- Demonstrated analytical and conceptual problem-solving skills
- Strong writing, presentation and influencing skills
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
- Strong project and time management and organizational skills
- Discretion and trustworthiness in dealing with confidential information
- Ability to manage and coach direct reports and agile teams
PREFERRED QUALIFICATIONS
- Broad knowledge of the pharmaceutical industry and healthcare environment
Other Job Details:
- Last Day to Apply: June 13, 2023
- Additional Locations: US Any Pfizer Site
- Eligible for employee referral bonus
#LI-PFE #CRM #marketing
The annual base salary for this position ranges from $185,800.00 to $309,600.00. In addition, this position offers an annual bonus with a target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Apply Now
Please mention to the employer that you saw this ad on UDiversity.com
- Share this job:
- [Save this Job]