Job Description

The Digital Marketing Strategist is a member of the central communications and marketing division and is responsible for creating, managing, optimizing, and reporting for paid digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads and enrollment. This role requires a deep understanding of pay-per-click (PPC) advertising platforms such as Google Ads, display, and social platforms, in addition to search engine marketing (SEM).

This position works closely with undergraduate and graduate enrollment management, web development/IT, academic colleges, advancement, and continuing professional education to accomplish university goals. This position also has a management function in supervising student staff.

Primary Responsibilities:



Provides daily management of paid digital marketing campaigns
Develops, executes, and manages PPC campaigns across various channels
Conducts keyword research to guide content teams
Optimizes landing pages for search engine marketing
Monitors performance and adjust campaigns to gain better return-on-investment
Keeps abreast with PPC and SEM trends and developments
Produces reports for management (e.g., dashboards)
Provides leadership, management, and training for student employees
Leads centralized digital marketing support for campus including prepare and delivering workshops and one-on-one trainings
Participates in committees and task forces as needed
Identifies and participates in appropriate professional development activities
Other duties as assigned


The ideal candidate will possess the following:

Proven skills in managing PPC campaigns
Analytical thinking with strong math skills
Excellent communication skills
Knowledge of HTML and XML is a plus
Knowledge of SEO and digital marketing concepts
Working knowledge of analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
Abilities with platforms including Google Ads and social
Abilities in data analysis and reporting
Abilities with Google Tag Manager
Abilities with multiple platforms (e.g., Google Ads, social, etc.) is preferred
Proficient abilities in MS Office (particularly Excel)


Review of applications will begin April 8, 2024, and continue until the position is filled. Applications received by this date will receive priority consideration.



For full consideration please include an attached resume and cover letter in addition to your online application. Please ensure that the attachments are marked relevant to your submission.





Minimum Qualifications:



Requires a bachelor’s degree in marketing, digital media, or related field; 2 years’ experience in digital marketing including:

Managing PPC campaigns, specifically Google Ads and Google Tag Manager
Experience in data analysis and reporting
Experience with analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
Proficient in Office 365 (particularly Excel and Teams)
Or an equivalent combination of education, training, and experience



Preferred Qualifications:



3+ years’ experience in digital marketing including:

Understanding of HTML and XML is a plus
Familiarity with multiple platforms (e.g., Google Ads, social, etc.) is preferred
Google Ads certification is a plus