Job Description

Job Details
The E. Craig Wall Sr. College of Business Administration at Coastal Carolina University invites applications for a full-time tenure-track position at the Assistant or Associate Professor level in the Department of Marketing and Hospitality, Resort, and Tourism Management, beginning Fall 2027.

To be considered, candidates should hold a Ph.D. in Marketing from an AACSB-accredited institution. A.B.D. candidates with a clear plan for degree completion by December 2027 are also encouraged to apply. A candidate with a completed Ph.D. must have a recent and consistent record of publication in quality refereed journals. Applicants must demonstrate abilities, skills, and enthusiasm consistent with teaching excellence and instructional innovation and consistent with the Wall College of Business mission. The Department also values candidates with industry experience and community engagement.

The individual hired for this position will have responsibilities in teaching, research, and service. The successful candidate should have experience and expertise in teaching Marketing Research and Marketing Analytics, along with one or more marketing courses at the undergraduate or master’s level. Candidates with expertise in emerging technologies (e.g., artificial intelligence, virtual reality, augmented reality, mixed reality) and their applications in marketing are especially encouraged to apply.

The teaching load is typically three courses per semester and may include face-to-face, hybrid, and/or online delivery methods. In addition to teaching responsibilities, active engagement in scholarly research is required. The individual hired will also be responsible for contributing to assessment of student learning outcomes and engaging in service activities within the department, college, campus, community, and profession.

Accredited by AACSB International, the Wall College of Business serves more than 3,000 graduate and undergraduate students. The college offers undergraduate majors in seven disciplines (Accounting, Commercial and Investment Real Estate Economics, Finance, Management, Marketing, Hospitality and Tourism Management), as well as MBA and Master of Science in Finance degree programs. Additional information about the College and the University and its programs can be obtained by accessing the university’s website (http://www.coastal.edu).

The Department of Marketing and Hospitality, Resort, and Tourism Management w houses majors and minors in both areas. The Marketing major emphasizes consumer decision making, research methodology and data analysis, and the identification of and response to marketing problems and opportunities. The Wall College of Business also houses a behavioral research lab to support quality scholarship and teaching in Marketing and other disciplines.

Interested candidates should submit: 1) a letter of application, 2) curriculum vitae, 3) copies of the most recent student evaluations of teaching, 4) a research statement, 5) a statement of teaching philosophy, 6) unofficial graduate transcripts, and 6) names and contact information for three professional references electronically to: https://jobs.coastal.edu/postings/122940 . Review of application materials will begin November 16, 2026 and continue until the position is filled.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 12,000 students from 48 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

The University provides equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, citizenship status, national origin, or because an employee or applicant for employment is an individual with a disability or a disabled veteran, an Armed Forces service medal veteran, a recently separated veteran, or an active-duty wartime or campaign badge veteran, or other “protected veteran,” as defined by law. Coastal Carolina University is an EO/AA employer.
Required Qualifications
Must hold the appropriate terminal degree or meet the established alternative qualifications, and exhibit strong potential for excellence in teaching.
Preferred Qualifications
PhD or DBA in marketing or a closely related field from an AACSB or regionally-accredited institution.
Knowledge, Skills & Abilities
This position communicates (express or exchange information) with students to provide instruction.